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Field Marketing Executive
Salary: £17000 - £23000PA Location: Manchester Hours: Full Time

Our client provides a professional Non-Obstetric Ultrasound Service to patients in the Greater Manchester area via the local AQP contract. They have Advanced Ultrasound Practitioners delivering the service from their sites/ clinics across Greater Manchester. They pride themselves on achieving KPI’s for their contracts and offer assured appointments within 2 weeks of accepting referral and guarantee issuing of reports within a 24 hours window.

They are currently looking to recruit two experienced Field Marketing Executives, who will be supporting the Marketing Manager on the successful delivery of content-driven marketing campaigns across a range of channels including GP, GP Practices, Federations and Hospitals. You will be given a wealth of creative marketing tools include marketing printed material to drive successful marketing and face to face campaigns across Greater Manchester. This position is primarily field based with once weekly meetings at the companies head office in Oldham. Mileage allowance is provided as well as company phone if preferred. Candidates are welcome to utilise own laptop/PC on the road or from home for online aspects/research or company equipment can be made available. This role this is a truly fantastic opportunity to develop your career within a fast-paced, enjoyable and successful business.

Key Responsibilities:
Reporting functionally to the Marketing Manager directly to the Operation Manager you will be expected to perform the following:
•Assisting in the delivery of integrated marketing campaigns targeted GP Practices to brand and solicit our ultrasound services to mainly GPs, Practice Managers, GP Federations and alike.
•To make and attend your own appointments with decision makers, delivering high standard company presentations to promote and outline company services.
•To plan, manage and deliver a full calendar of customer and prospect events and attend these events to meet with stakeholders.
•Supporting in the delivery of successful mail and email marketing campaigns by creating and executing effective messaging to ensure brand awareness and lead generation goals are met.
•Growing the company’s social presence on platforms such as LinkedIn, Twitter and Google+.
•Driving the delivery of successful telemarketing campaigns by providing effective supporting materials and facilitating timely briefings with relevant team members and stakeholders.
•Assisting the digital marketing team with annual campaign with collateral development including professional input into the production of company brochures, flyers, and presentation materials to make GPs, Booking Secretaries, Practice Managers and Practices Receptionist aware of company services.
•Form collaborations with GP Federations/ Alliances to allow us to build potential clinics by allocating rooms at their premises.
•Build a marketing database of all GPs Practices and Hospitals is all CCGs to help in building marketing strategy and enhance marketing planning capabilities.
•Assisting with training of newly appointed marketing staff on routes, visits, conducing effective meeting, marketing campaigns, planning, effective communication, and following plans/ rotas.

Necessary Experience Required:
•At least 2-5 years B2B face to face marketing experience
•Hands on experience of modern marketing disciplines including social, email and telemarketing
•Hands on experience of editing / copywriting
•Full driving licence & own transport (petrol allowance for mileage)
•Knowledge of Greater Manchester area

Desirable Experience:
•Experience within healthcare/ healthcare services/ NHS services
•Experience of working with a CRM system

Greater Manchester (responsible for 1 of 2 location ‘zones’ responsible for 5 of the 10 Greater Manchester CCG’s) £17,000-£23,000 DOE plus attractive bonus scheme offered depending on performance and meeting targets.

Monday-Friday 9am-5pm

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